Walking into Gorilla Firm Cycling in Oundle, I was immediately struck by the warm welcome from owners Lindsay and Justine, along with their expert mechanic Jimmy. Their combined expertise and passion for cycling is evident from the moment you step through the door. Having recently purchased a new bike, and being impressed by the service, I couldn’t resist sharing my experience.






Starting Point – Finding The Perfect Bike Fit
My bike fit, redefined what ‘comfortable riding’ feels like. During the 90 minute session, Linds meticulously analysed my riding position using their state of the art GURU machine. The process was incredibly thorough, using a laser measure to ensure everything from saddle height, crank length, handlebar reach to cleat position, would be perfectly fitted to my body geometry. I couldn’t believe how much more comfort could be gained by adjusting a few millimetres here and there, and found turning in the hoods on the handlebar eased a lot of pressure on my wrists.

Building my Dream Machine
Once my ride position was dialled in, we could move on to selecting components. Which felt like curating a Michelin-star meal. Linds and Justine talked me through the difference between mechanical and electronic groupsets, wheel depths and pedals. We even geeked out over torque settings for all the bolts across the bike and then settled on a spec sheet that I could enjoy for many years to come.
Having only covered about 150km on my new wheels (mostly in the cold and wet), and comparing to my old road bike, I can tell that a custom bike fit is the best way to go if you want comfort and efficient pedal strokes.
More than Mechanics
Gorilla Firm Cycling, established in 2012, has become a premier cycling destination in Oundle, Northamptonshire. Their two-floor showroom specialises in Road, Gravel, and Time Trial bikes, offering everything from entry level to state-of-the-art competition bikes.
Plan your Visit
- Address: Gorilla Firm Cycling, Oundle, Northamptonshire
- Tuesday to Friday: 8am – 5pm – Saturday: 8:00 – 12:00
- Sunday and Monday: Closed
Ongoing Support
What truly sets Gorilla Firm apart is their commitment to after-sales care. The team continue to provide expert advice and support long after my initial purchase. Whether you need a quick adjustment or comprehensive service, Linds, Justine, and Jimmy treat every customer like part of the Gorilla Firm family.
Their expertise and dedication to stocking the best quality brands and components, combined with excellent customer service makes them a must visit bike shop for cyclists from not only Lincolnshire but across the UK.
From your first consultation through to on-going maintenance, you’re in expert hands with Gorilla Firm.